{"id":105,"date":"2020-06-29T12:41:46","date_gmt":"2020-06-29T12:41:46","guid":{"rendered":"https:\/\/bridge377.qodeinteractive.com\/?page_id=105"},"modified":"2026-06-19T10:16:00","modified_gmt":"2026-06-19T10:16:00","slug":"about-me","status":"publish","type":"page","link":"https:\/\/bigfish.si\/?page_id=105","title":{"rendered":"O meni"},"content":{"rendered":"\t\t
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razlika je v izku\u0161njah<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sem prodajno-marketin\u0161ka specialistka z ve\u010d kot 20-letnimi izku\u0161njami v mednorodnem korporativnem okolju. <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Tudi terapevtka za podjetja, ko jim marketing in prodaja ne gre. Svojo kariero sem ve\u010dinoma gradila v mednarodnem korporativnem okolju, kjer sem upravljala vi\u0161jecenovne blagovne znamke ter kot regijska prodajno-marketin\u0161ka vodja skrbela za do 12 dr\u017eav osrednje in jugovzhodne Evrope.<\/p>\n

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Ko sem po dolgih letih dela v svoji \u201cribji posodi\u201d za\u010dela plavati v krog, sem se odlo\u010dila za nov skok\u2013 v maloprodajo. Tam sem kot regijski vodja prvi\u010d uzrla svet z druge strani izlo\u017ebe \u2013 skozi o\u010di potro\u0161nika. Naslednji ve\u010dji skok je bil v turisti\u010dne vode. Kot vodja novo ustanovljenega oddelka za destinacijski management sem \u0161tiri leta sodelovala predvsem z ameri\u0161kim trgom in se nau\u010dila, da so dobre zgodbe tiste, ki potnike spremenijo v ambasadorje destinacij. <\/p>


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Potem pa je pri\u0161el \u010das zame \u2013 in za mojo strast.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ugotovila sem, da manj\u0161i ali srednji podjetniki pogosto nimamo dovolj sredstev za interne marketing ekipe, zato improviziramo, eksperimentiramo ali pa potrebujemo le \u2013 pravi kompas. In tu sem za\u010dutila prilo\u017enost: povezati prodajo in marketing v eno zgodbo, ki ima glavo, rep in jasen cilj. Ker v resnici marketing brez prodaje ne diha, prodaja brez prave strategije pa te\u010de v krog. V\u010dasih je treba narediti korak nazaj, popraviti osnove \u2013 in potem sko\u010diti dva naprej.<\/p>\n

To je moj na\u010din dela: strate\u0161ko, celostno in z mislijo na rastjo.<\/p>


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BIG FISH<\/strong> je moj svetovalni projekt.
Z vami delim znanje, izku\u0161nje in zdravo mero realnosti. Govorim jezik, ki ga razumete: jezik rezultatov<\/strong>. <\/p>\n

Ker marketing ni stro\u0161ek \u2013 \u010de deluje, je najbolj\u0161a nalo\u017eba v prodajo<\/strong>. <\/p>


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In ko po kon\u010danem sodelovanju vidimo napredek si re\u010demo: spla\u010da se  iz plitvine zaplavati malo dlje. Tam je veliko bolj zabavno.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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zakaj ne sko\u010dite?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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nimam strukture in jasnosti<\/span><\/span>0<\/span>%<\/span><\/h6>
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imam premalo znanja in izku\u0161enj<\/span><\/span>0<\/span>%<\/span><\/h6>
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ostale omejitve<\/span><\/span>0<\/span>%<\/span><\/h6>
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strah me je<\/span><\/span>0<\/span>%<\/span><\/h6>
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"g\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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\n\t\t\t\t\tSko\u010dimo skupaj<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

razlika je v izku\u0161njah Sem prodajno-marketin\u0161ka specialistka z ve\u010d kot 20-letnimi izku\u0161njami v mednorodnem korporativnem okolju. Tudi terapevtka za podjetja, ko jim marketing in prodaja ne gre. Svojo kariero sem ve\u010dinoma gradila v mednarodnem korporativnem okolju, kjer sem upravljala vi\u0161jecenovne blagovne znamke ter kot regijska…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"content-type":"","footnotes":""},"class_list":["post-105","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/pages\/105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bigfish.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105"}],"version-history":[{"count":52,"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/pages\/105\/revisions"}],"predecessor-version":[{"id":11804,"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/pages\/105\/revisions\/11804"}],"wp:attachment":[{"href":"https:\/\/bigfish.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}