{"id":105,"date":"2020-06-29T12:41:46","date_gmt":"2020-06-29T12:41:46","guid":{"rendered":"https:\/\/bridge377.qodeinteractive.com\/?page_id=105"},"modified":"2026-05-08T10:21:40","modified_gmt":"2026-05-08T10:21:40","slug":"about-me","status":"publish","type":"page","link":"https:\/\/bigfish.si\/?page_id=105","title":{"rendered":"O meni"},"content":{"rendered":"\t\t
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razlika je v izku\u0161njah<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sem prodajno-marketin\u0161ka specialistka z ve\u010d kot 20-letnimi izku\u0161njami v mednorodnem korporativnem okolju. <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Prodajna in marketin\u0161ka specialistka z ve\u010d kot 20 letnimi izku\u0161njami. Tudi terapevtka za podjetja, ko jim marketing in posledi\u010dno prodaja ne gre. Svojo kariero sem ve\u010dinoma gradila v mednarodnem korporativnem okolju, kjer sem upravljala vi\u0161jecenovne blagovne znamke ter kot regijska prodajno marketin\u0161ka vodja skrbela za do 12 dr\u017eav osrednje in jugovzhodne Evrope.<\/p>

Ko sem po dolgih letih dela v svoji \u201cribji posodi\u201d za\u010dela plavati v krog, sem se odlo\u010dila za nov skok\u2013 v maloprodajo. Tam sem kot regijski vodja prvi\u010d uzrla svet z druge strani izlo\u017ebe \u2013 skozi o\u010di potro\u0161nika. Naslednji ve\u010dji skok je bil v turisti\u010dne vode. Kot vodja novo ustanovljenega oddelka za destinacijski management sem \u0161tiri leta sodelovala predvsem z ameri\u0161kim trgom in se nau\u010dila, da so dobre zgodbe tiste, ki potnike spremenijo v ambasadorje destinacij.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Potem pa je pri\u0161el \u010das zame \u2013 in za mojo strast.
Ugotovila sem, da\u00a0manj\u0161i ali srednji podjetniki\u00a0pogosto nimamo dovolj sredstev za interne marketing ekipe, zato improviziramo, eksperimentiramo ali pa potrebujemo le \u2013 pravi kompas.\u00a0In tu sem za\u010dutila prilo\u017enost: povezati\u00a0prodajo in marketing\u00a0v\u00a0eno zgodbo, ki ima glavo, rep in jasen cilj.\u00a0<\/p>

Ker v resnici marketing brez prodaje ne diha, prodaja brez strategije pa te\u010de v krog.
V\u010dasih je treba\u00a0narediti korak nazaj, popraviti osnove \u2013 in potem\u00a0sko\u010diti dva naprej.
To je moj na\u010din dela: strate\u0161ko, celostno in z iskrenim navdu\u0161enjem nad rastjo, ki je resni\u010dna, ne samo v prezentaciji.<\/p>

BIG FISH<\/strong>\u00a0je moj svetovalni projekt.
Z vami delim znanje, izku\u0161nje in zdravo mero realnosti.
Govorim jezik, ki ga razumete:\u00a0jezik rezultatov<\/strong>.
Ker marketing ni stro\u0161ek \u2013 \u010de deluje, je\u00a0najbolj\u0161a nalo\u017eba v prodajo<\/strong>.\u00a0\u00a0<\/p>

\u00a0In ko po kon\u010danem sodelovanju vidimo napredek si re\u010demo: spla\u010da se\u00a0 iz plitvine zaplavati malo dlje. Tam je veliko bolj zabavno.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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zakaj ne sko\u010dite?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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nimam strukture in jasnosti<\/span><\/span>0<\/span>%<\/span><\/h6>
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imam premalo znanja in izku\u0161enj<\/span><\/span>0<\/span>%<\/span><\/h6>
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ostale omejitve<\/span><\/span>0<\/span>%<\/span><\/h6>
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strah me je<\/span><\/span>0<\/span>%<\/span><\/h6>
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"g\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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\n\t\t\t\t\t\n\tKontaktiraj me<\/span>\n\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

razlika je v izku\u0161njah Sem prodajno-marketin\u0161ka specialistka z ve\u010d kot 20-letnimi izku\u0161njami v mednorodnem korporativnem okolju. Prodajna in marketin\u0161ka specialistka z ve\u010d kot 20 letnimi izku\u0161njami. Tudi terapevtka za podjetja, ko jim marketing in posledi\u010dno prodaja ne gre. Svojo kariero sem ve\u010dinoma gradila v mednarodnem…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"content-type":"","footnotes":""},"class_list":["post-105","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/pages\/105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bigfish.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105"}],"version-history":[{"count":46,"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/pages\/105\/revisions"}],"predecessor-version":[{"id":11565,"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/pages\/105\/revisions\/11565"}],"wp:attachment":[{"href":"https:\/\/bigfish.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}