{"id":10987,"date":"2023-12-20T06:52:38","date_gmt":"2023-12-20T06:52:38","guid":{"rendered":"https:\/\/bridge497.qodeinteractive.com\/?p=10987"},"modified":"2026-05-14T10:12:03","modified_gmt":"2026-05-14T10:12:03","slug":"zakaj-vase-podjetje-ne-raste","status":"publish","type":"post","link":"https:\/\/bigfish.si\/?p=10987","title":{"rendered":"Zakaj va\u0161e podjetje ne raste? Problem ni v marketingu, ampak v napa\u010dnem pristopu."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10987\" class=\"elementor elementor-10987\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6840781 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"6840781\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3cef09 elementor-widget elementor-widget-text-editor\" data-id=\"c3cef09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"qodef-m-title\">Problem ni v marketingu<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15be6f7 elementor-widget elementor-widget-text-editor\" data-id=\"15be6f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Veliko podjetij ne raste, ker se osredoto\u010dajo na prodajo namesto na potro\u0161nika.<br \/>Odkrij, kako spremeniti pristop in pove\u010dati prihodke.<\/p><p>V Sloveniji veliko podjetij investira v marketing, ogla\u0161evanje in prodajo \u2013 a rezultat<br \/>pogosto ostaja enak: enaka ali malenkost vi\u0161ja prodaja, ki ne upravi\u010di marketin\u0161ka<br \/>vlaganja.<br \/>Razlog ni pomanjkanje aktivnosti.<br \/>Razlog je napa\u010den pristop.<br \/>Ve\u010dina podjetij za\u010dne z vpra\u0161anjem \u201cKako prodati ve\u010d?\u201d ampak kupec se vpra\u0161a: \u201cAli<br \/>to re\u0161uje moj problem?\u201d<br \/>\u010ce ti dve potrebi nista usklajeni, marketing ne deluje.<\/p><p><br \/>Podjetja pogosto:<br \/>&#8211; komunicirajo o sebi, ne o kupcu oziroma njegovih potrebah<br \/>&#8211; targetirajo vsepovprek<br \/>&#8211; \u0161irijo ponudbo (ponujajo vse vsem), namesto da postanejo specialisti<\/p><p><br \/>Na majhnem trgu, kot je Slovenija, deluje:<br \/>&#8211; jasno pozicioniranje<br \/>&#8211; enostavna ponudba<br \/>&#8211; neposredno naslavljanje problema potro\u0161nika.<\/p><p><br \/>Zato je prvi korak pregled va\u0161ega poslovanja in prodajno-marketin\u0161ke strategije.<br \/>Z Big fish-em pomagam vam in va\u0161emu podjetju identificirati, kje izgubljate prihodke<br \/>in ali tro\u0161ite z napa\u010dno strategijo. Ne izgubljajte denarja. Kontaktirajte me<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Problem ni v marketingu Veliko podjetij ne raste, ker se osredoto\u010dajo na prodajo namesto na potro\u0161nika.Odkrij, kako spremeniti pristop in pove\u010dati prihodke. V Sloveniji veliko podjetij investira v marketing, ogla\u0161evanje in prodajo \u2013 a rezultatpogosto ostaja enak: enaka ali malenkost vi\u0161ja prodaja, ki ne upravi\u010di&#8230;<\/p>\n","protected":false},"author":2,"featured_media":11392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[21],"tags":[22,23],"class_list":["post-10987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-marketing","tag-profit"],"_links":{"self":[{"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/posts\/10987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bigfish.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10987"}],"version-history":[{"count":4,"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/posts\/10987\/revisions"}],"predecessor-version":[{"id":11667,"href":"https:\/\/bigfish.si\/index.php?rest_route=\/wp\/v2\/posts\/10987\/revisions\/11667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bigfish.si\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/bigfish.si\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigfish.si\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigfish.si\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}